ISSN 0869-6632 (Print)
ISSN 2542-1905 (Online)


For citation:

Antonets V. A., Levchuk I. V. Subjective evaluation of semantically unlike objects during exchange transactions. Izvestiya VUZ. Applied Nonlinear Dynamics, 2011, vol. 19, iss. 6, pp. 75-82. DOI: 10.18500/0869-6632-2011-19-6-75-82

This is an open access article distributed under the terms of Creative Commons Attribution 4.0 International License (CC-BY 4.0).
Full text PDF(Ru):
(downloads: 161)
Language: 
Russian
Article type: 
Article
UDC: 
51–77

Subjective evaluation of semantically unlike objects during exchange transactions

Autors: 
Antonets Vladimir Aleksandrovich, Institute of Applied Physics of the Russian Academy of Sciences
Levchuk Irina Vladimirovna, Institute of Applied Physics of the Russian Academy of Sciences
Abstract: 

The work is devoted to quantitative modelling of regularities in the subjective comparison of the significance of unlike material and mental objects which are of a substantial value for a man. It is assumed that each object is perceived by a man as a complex semantic stimulus characterized by subjective significance and a finite set of the features which are to be taken into account. This assumption allows generalizing the quantitative model developed by us earlier which correlates the subjective evaluation of the quality of the product characterized by a set of unlike features and the price the man is ready to pay for this product. Thus, it becomes possible to construct a mathematical model of the subjective integral evaluation and the comparison of the resources and values a man has and needs in the process of making a decision on their buying and/or exchange. 

Reference: 
  1. Antonets VA, Levchuk IV. A product as a semantic attractor. Vestnik of Lobachevsky University of Nizhni Novgorod. 2009;(4):299–303 (in Russian).
  2. Antonets AA, Levchuk IV. Semantic attractor. In: Russian Conference «Nonlinear Dynamics in Cognitive Research», May 13-15, Nizhny Novgorod. Nizhny Novgorod: IAP RAS; 2009. P. 16 (in Russian).
  3. Rist С, Gide С. A History of Economic Doctrines from the Time of the Physiocrats to the Present Day. Boston: D.C. Heath; 1915. 710 p.
  4. Kahneman D, Frederisk S. Representativeness revisited, attribute substitution in intuitive judement. In: Gilovich T, Griffin D, Kahneman D. Heuristics and Biases: The Psychology of Intuitive Thought. N.Y.: Cambridge Univ. Press; 2002. P. 49–81. DOI: 10.1017/CBO9780511808098.004.
  5. Stevense SS. On the psychophysical law. Psychol. Rev. 1957;64(3):153–181. DOI: 10.1037/h0046162.
  6. Stevense SS. Cross-modality validation of subjective scales for loudness, vibration and electric shock. J. Exp. Psychol. 1959;57(4):201–209. DOI: 10.1037/h0048957.
  7. Osgood CE, Suci G, Tannenbaum P. The Measurement of Meaning. University of Illinois Press; 1957. 342 p.
Received: 
13.07.2011
Accepted: 
13.07.2011
Published: 
29.02.2012
Short text (in English):
(downloads: 108)